Change Communication
A modern training program that empowers companies and teams to communicate effectively and in a target-group-oriented manner, so that strategies and change processes are successful and implemented more quickly.
A modern training program that empowers companies and teams to communicate effectively and in a target-group-oriented manner, so that strategies and change processes are successful and implemented more quickly.
Teilnehmende lernen:
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Warum Changes misslingen
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Wie Kommunikation besser funktioniert
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Wie Mitarbeitende erreicht und überzeugt werden
A modern training program that empowers companies and teams to communicate effectively and in a target-group-oriented manner, so that strategies and change processes are successful and implemented more quickly.
Teilnehmende können:
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An eigenen Praxisfall arbeiten
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Im Training konkrete Maßnahmen entwickeln
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Erlernte Tools
nachhaltig einsetzen
15 Years + 5,000 Participants
15 Years + 5,000 Participants
"Gezielte Change Kommunikation ist für Transformationen und ein erfolgreiches Change-Management entscheidend, weil Mittarbeitende Veränderungen nur effektiv umsetzen, wenn sie Sinn, Nutzen und Orientierung verstehen.
Studien zeigen: Fehlende Kommunikation ist einer der häufigsten Gründe für Change-Scheitern."
*) Source: McKinsey study, Porsche Consulting, Kotter etc.
Training
"Change Communication"
Ein modernes Training mit direktem Praxisbezug zu Ihrem Changeprozess, das Unternehmen und Teams befähigt, wirkungsvoll und zielgruppengerecht zu kommunizieren, damit Strategien und Transformationen erfolgreich sind und schneller umgesetzt werden.
This training is aimed at Managers , Change Managers , Project Managers and HR Professionals who accompany change and
want to convince through clear change communication.
Many change projects fail not because of the strategy, but because of processes that are too slow and increasing resistance.
Unclear communication,
lack of transparency and
Employee concerns
This leads to delays, higher costs, and decreased acceptance.
When guidance and a coherent change narrative are lacking, companies lose time, productivity, and trust.
The result:
The change will be slow, expensive, and will create unnecessary friction.
70%
All changes fail.*
aller Changes scheitern.*
*) Source: McKinsey study, Porsche Consulting, Kotter etc.
Your Advantages
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Creates trust and provides orientation
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Prevents resistance
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Involve employees
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Accelerates the change process
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including AI measures generator
Conclusion:
Reduces costs and friction losses
Change communication is crucial because it provides orientation, builds trust, and activates people in the change process.
Without clear, transparent and empathetic communication, uncertainty, rumors and resistance arise, which slows down and increases the cost of change.
Good change communication turns those affected into participants and enables organizations to implement change faster, more successfully and with greater acceptance.
Training Goals
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Practical skills development for executives and change managers
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Developing transparent, authentic change communication
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Identifying resistance early on and
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transforming it
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Creating acceptance
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Accelerating change processes!
Learn how to build targeted, authentic communication that will make your change process a success.
Training Content
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Communicate authentically
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Turn those affected into participants
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Use motivational triggers
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Establish transparent, authentic change communication
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Find your change storyline
This training provides managers, project managers and change managers with practical content for their change process.