A modern training program that empowers companies and teams to communicate effectively and in a target-group-oriented manner, so that strategies and change processes are successful and implemented more quickly.
Training
Change Communication
Change processes often fail not because of the strategy,
but rather in the communication.
This training teaches the principles of effective
Change communication. Participants learn how to communicate clearly.
Messages, a structured communication process and
a professional approach to criticism and emotions, changes
make more successful.
Modern training methods with software support in practical settings
Examples and exercises on dealing with critics and refusers,
ensure direct applicability within your own company context.
Authentic, relatable, dialogic, emotional
Teilnehmer lernen:
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Warum Changes misslingen
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Wie Kommunikation besser funktioniert
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Wie Mitarbeitende erreicht und überzeugt werden
A modern training program that empowers companies and teams to communicate effectively and in a target-group-oriented manner, so that strategies and change processes are successful and implemented more quickly.
Teilnehmer können:
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An eigenen Praxisfall arbeiten
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Im Training konkrete Maßnahmen entwickeln
-
Erlernte Tools
nachhaltig einsetzen
A modern training program that empowers companies and teams to communicate effectively and in a target-group-oriented manner, so that strategies and change processes are successful and implemented more quickly.
Methodology
High training intensity
(Input – Try)Revision of a practical case study from A to Z
AI integration
Use of tools,
like INSIGHT ENGINE etc.Individual and appreciative feedback
Tool-based learning
Contents
Stakeholder analysis
Identification of motivational triggers
Message matrix
Building a communication cascade
Developing a change story
Individual action plans
Target Audience
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Managers who initiate or accompany change
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Project managers and change managers
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Communications and HR managers
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Team leaders who need to communicate change to employees
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Anyone who wants to manage change processes professionally and communicatively
AI connect
APP supported
Story-based
practical
Modern Training Methodology
with our Insight Engine Tool
My name is Alexa Young
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Concrete action plan
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Structure the communication for the target groups.
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Structuring of the content
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Provides storylines, conversation threads, and inspiration
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AI support for stakeholder analysis
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Provides suggestions for specific communication measures
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AI generates prompts for the implementation of appropriate communication measures.
The INSIGHT ENGINE web app is also available to you after the training, if desired.